Cedric Tuck-Sherman, MBA
Cedric Tuck-Sherman is the President of SCALE Marketing.
Email: [email protected]| Phone: (310) 648-0096
Cedric is a senior healthcare marketing executive with over 20 years of experience in business-to-business and business-to-consumer marketing of products and services. He has a highly successful track record in developing and executing on new business and market growth strategies for healthcare services, software, medical devices, and pharmaceutical businesses. He is recognized as analytical, a self-starter, and a respected team leader.
Since starting SCALE Marketing, Cedric has worked with more than a dozen provider platforms across 9 healthcare specialty areas and supported by 7 different private equity groups. Engagements have resulted in two entirely new MSO entity name and brand identities, four ongoing fractional CMO relationships, and several holistic strategic marketing assessments.
Prior to SCALE, Cedric was Senior Vice President of Marketing at InterDent Service Corporation where for 10 years he was responsible for patient acquisition, patient experience and customer retention for more than 200 full-service dental practices. Prior to InterDent, Cedric was Vice President of Marketing at DaVita where he led the marketing of home therapies for the nation’s largest independent provider of dialysis services serving more than 125,000 patients in 1,600 outpatient clinics and 800 hospitals. Before DaVita, Cedric spent a combined 8 years at Baxter International in both medical device and biopharmaceutical divisions.
Cedric has an MBA from Columbia Business School and a BA from Brown University.