In today’s world of increased information sharing and savvy patients, strategic marketing has become even more important for physician platforms to increase their exposure, build brand awareness, attract new patients, and gain market share.
However, many physician groups do not have the time or resources to implement, maintain, and track the progress of their marketing efforts. SCALE Marketing helps our physician partners navigate their initiatives while providing insight into industry best practices, encouraging continual progress, and overseeing inter-departmental communication. We place significant importance on setting, measuring, and adjusting Key Performance Metrics to ensure your marketing program provides the best ROI.
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STEP 1: Understand the current state
Deeply understand the current state of marketing efforts, how they are performing, who is managing them, and how they’re communicated internally. Understand overall goals.
STEP 2: Conduct a competitive analysis
Conduct a competitive analysis with the platform’s top competitors including website features, search rankings, social media content, advertising, and messaging.
STEP 3: Provide recommendations
Develop recommendations for top marketing initiatives to meet goals, stay within budget, and provide the best ROI.
STEP 4: Develop marketing calendar
Develop a calendar of deliverables, execute on recommendations, and implement a system for tracking progress and reporting for on-going status transparency.
STEP 5: Monitor results and performance
Monitor results and performance, demonstrate that results achieved align with originally communicated goals; identify the next round of value add target initiatives to achieve evolving marketing initiatives.
Our Client’s practice was not showing up on the first page of an organic search for their keywords. They were staying busy with Medicare patients through hospital referrals, but their two main competitors were dominating the commercially insured market through direct to patient marketing. Our Client did not have a marketing partner to make recommendations, implement changes, and track progress of new marketing initiatives.
Our marketing team conducted a thorough gap analysis to understand the platform’s marketing goals as well as their unique value proposition, completed a competitive analysis, and developed near-term initiatives to help build their brand, raise their profile, and attract new patients.
Within one month, our Client saw a 20% increase in website users.