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Improve Your Brand Equity
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Latest News

9/6/22 , Vitreoretinal Consultants of NY, the largest provider of retinal specialty services in the New York metropolitan area engages SCALE Marketing to drive awareness and education to consumers and healthcare professionals of the prevalence, prevention, and treatment options for retinal diseases.
8/26/22 , United Musculoskeletal Partners (UMP), a premier physician-owned orthopedic practice group formed by Resurgens Orthopaedics, has extended its engagement with SCALE Marketing to provide strategic assessments and support integration of new affiliated brands and practices.
5/9/22, Braintree, MA: Laser MD Medspa, a Potomac Capital holding with locations in MA and PA, engages SCALE Marketing to provide full-service marketing strategy, planning and execution leadership.
5/4/22, Dallas, TX: Bond Orthodontic Partners, a BPOC private equity holding, engages SCALE Marketing to provide digital marketing, content development, and social media management services targeting the orthodontic professional community.
4/11/22, Chicao, IL: Great Lakes Dental Partners, a Shore Capital Partners holding, engages SCALE Marketing to conduct a Strategic Marketing Assessment.
4/4/22, Great Neck, NY: VitreoRetinal Consultants, a nationally-recognized retina specialty group engages SCALE Marketing to conduct a Strategic Marketing Assessment.
3/16/22, Annapolis, MD: Clearway Pain Solution, one of the nation’s largest pain management providers, hires SCALE Marketing to build out their marketing program following its recent Strategic Marketing Assessment.
3/16/22, San Francisco, CA: Balance Heath, a leading MSO in podiatry engages SCALE Marketing to conduct a Strategic Marketing Assessment.
2/21/22, North Kingston, RI: Plum Dental contracts SCALE Marketing to build an integrated multi-brand, multi-location website for it’s more than 20 full-service dental practices to optimized marketing performance.
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About SCALE Marketing

SCALE Marketing is unlike other Marketing Service providers, offering the perfect combination of C-suite marketing strategy and analytics, full-service creative agency, and program oversight & execution. As a leader in healthcare services, SCALE Marketing is uniquely qualified to help you build a successful strategy to accelerate your organization’s growth objectives.

SCALE Marketing is headquartered in California.

CASE STUDY:

Direct to Patient Marketing

Client Profile

Location:

9 Providers

Specialty:

Dermatology

Our Client was adding a new provider to their existing practice and had plans open a third location. They needed to grow patient traffic to fill the resulting increase in capacity. The Client’s website was on a proprietary platform and in need of a redesign. There was no regular content creation or social media engagement and there was little paid digital advertising.

SCALE was engaged to create a targeted marketing plan to drive short-term incremental growth to support onboarding of new provider, identity and prioritize marketing programs and infrastructure opportunities to drive reliable and cost-effective growth, and develop a market entry strategy and execution plan to support new practice opening

Featured Clients

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Beekman Group
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Thurston Group
United Musculoskeletal Partners

Why SCALE Marketing?

We understand the common frustrations with healthcare marketing.

Create an Effective Brand Strategy

Identify the best branding strategies, effective messaging and communication, and marketing spend allocation specific to your business’s needs and goals.

Develop Management Processes

Embed marketing as part of the C-Suite, expand your marketing focus beyond patient experience and acquisition, and oversee one complete marketing strategy.

Measure Marketing KPIs and ROI

Establish a system to capture, measure, and analyze marketing initiative performance and value for continued, optimal results.

Maintain a Consistent Marketing Program

Partner with an agency that understands your business, has a broad customer journey focus, creative strategies, and integrates seamlessly.

SCALE Marketing Services

SCALE Marketing provides strategic solutions for all aspects of provider platform growth.

Marketing Diligence & Assessment

  • Strategic Marketing Assessment
  • Market Segmentation & Research
  • Competitive Mapping
  • High-Value Growth Opportunities
  • HIPAA Compliance

Marketing
Leadership

  • Fractional CMO
  • Technology Consulting
  • Internal Culture Development & Communication
  • New Market Entry
  • Provider Recruiting

Brand
Optimization

  • Naming & Identity
  • Market Positioning
  • Differentiation
  • Public Relations
  • Brand Leadership, Publications & Events
  • Stakeholder Engagement
  • Reputation Management

Patient
Acquisition

  • Referral Management
  • Full Digital Agency
  • Content Development
  • Social Media & Reputation Management
  • Traditional Advertising
  • Local Marketing

Patient
Experience

  • Customer Sentiment Capture & Analysis
  • Lifecycle Mapping
  • Patient Intake
  • Patient Engagement Adherence & Retention
  • Customer Portal

Performance Enhancement

  • Lead Attribution
  • Marketing Analytics, Automation, & Artificial Intelligence
  • CRM Design & Implementation
  • Call Center Design & Management

Research

Primary
  • Qualitative – In-depth interviews
  • Qualitative – Focus Group Execution
  • Quantitative – Survey Distribution
Primary
  • Market Trends
  • Headwind/Tailwind Assessment
  • Growth/Penetration Assessment
  • Competitor Analysis

How We Work

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Marketing is most effective when tied to the overall business strategy and coordinated with other disciplines such as payor contracting, facilities, and operations. SCALE Marketing offers a comprehensive approach with deep expertise and practical solutions.

What Our Client Partners Say

Eight months into our relationship with SCALE Marketing our website traffic has grown over 400% and our new patient foot traffic is at an all-time high. The SCALE Marketing team is strategic in their approach and have exceptional expertise in healthcare marketing. They took the time to understand our business needs and provide turn-key marketing execution. I highly recommend SCALE Marketing!

Our multi-disciplinary team brings an average of 20+ years’ experience to every client engagement

Download our one-page fact sheet to learn more about SCALE Marketing.

The SCALE Marketing Difference

Get In Touch

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