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SCALE Marketing Project Management Process

All SCALE projects follow a rigorous process based on continuous improvement
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Marketing is most effective when tied to the overall business strategy and coordinated with other disciplines such as payor contracting, facilities, and operations.

  • STEP 1: Understand the current state

    Deeply understand the current state of marketing efforts, how they are performing, who is managing them, and how they’re communicated internally. Understand overall goals.

  • STEP 2: Conduct a competitive analysis

    Conduct a competitive analysis with the platform’s top competitors including website features, search rankings, social media content, advertising, and messaging.

  • STEP 3: Provide recommendations

    Develop recommendations for top marketing initiatives to meet goals, stay within budget, and provide the best ROI.

  • STEP 4: Develop marketing calendar

    Develop a calendar of deliverables, execute on recommendations, and implement a system for tracking progress and reporting for on-going status transparency.

  • STEP 5: Monitor results & performance

    Monitor results and performance, demonstrate that results achieved align with originally communicated goals; identify the next round of value-add target initiatives to achieve evolving marketing initiatives.

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