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Deeply understand the current state of marketing efforts, how they are performing, who is managing them, and how they’re communicated internally. Understand overall goals.
Conduct a competitive analysis with the platform’s top competitors including website features, search rankings, social media content, advertising, and messaging.
Develop recommendations for top marketing initiatives to meet goals, stay within budget, and provide the best ROI.
Develop a calendar of deliverables, execute on recommendations, and implement a system for tracking progress and reporting for on-going status transparency.
Monitor results and performance, demonstrate that results achieved align with originally communicated goals; identify the next round of value-add target initiatives to achieve evolving marketing initiatives.