SCALE MSO Operations – Marketing News
With SCALE Marketing growing exponentially, we are so excited to announce the addition of a new Content Manager Kristy Castro. Kristy brings over a decade of experience working for both national and global brands.
We are pleased to announce that Catherine Acosta has joined our expanding team at SCALE Marketing as the VP of Digital Marketing. She will be overseeing our efforts in relation to SEO, SEM, web development, CRM, and everything digital. Catherine has over 18 years of expertise in both B2B and B2C digital marketing on a national and international level
A premier physician-owned orthopedic practice group formed by Resurgens Orthopaedics and private equity firm has extended its engagement with SCALE Marketing to provide strategic assessments and support integration of new affiliated brands and practices.
The largest provider of retinal specialty services in the New York metropolitan area engaged SCALE Marketing to drive awareness and education to consumers and healthcare professionals of the prevalence, prevention, and treatment options for retinal diseases.
SCALE Marketing was engaged this month by 200+ nationwide specialty provider group to lead and support development of a holistic marketing attribution and analytics platform. This further solidifies SCALE Marketing as an industry leader in marketing performance tracking and analytics.
LaserMD, a Potomac Equity Partners company, has engaged SCALE Marketing as their strategic partner to manage marketing planning and execution on an ongoing basis. LaserMD operates 16 medical spas under four brands in Massachusetts and Pennsylvania. Combined, SCALE Marketing clients operate more than 300 practice locations in 22 states.
SCALE Marketing celebrates their one-year anniversary this month! To date SCALE Marketing has supported 28 engagements for 11 private equity firms and 19 provider groups covering 13 medical specialties. Combined SCALE Marketing clients operate more than 300 practice locations in 22 states. Visit our webpage to learn how we can help create value for you, too.
SCALE Marketing was engaged this month to provide digital marketing, content development, and social media management services targeting the orthodontic professional community on behalf of its Client and to provide full-service marketing strategy, planning and execution leadership for another Client this month.
SCALE Marketing was engaged by three new clients in April, bringing total active client engagements to ten and ranging in scope from Interim CMO to ecommerce development. We are also excited to welcome Chris Smith to the team as a Vice President. Chris brings over 12 years of experience in dental marketing.
SCALE Marketing is now providing outsourced Chief Marketing leadership and support for clients across four clinical specialties. Recent accomplishments include establishing an internal clinical committee to support growth initiatives and monitor KPI program performance; and launching a new ecommerce platform for ancillary product sales.
SCALE Marketing is engaged to support a new company’s launch over a three to six-month time frame. This brand launch is supported by SCALE in six core areas, including the development of a) marketing strategy, plan, and budget, b) launch, management, and optimization of the website, c) content publication and communication plan, d) B2B social media outreach, e) brand strategy and public relations, and g) CRM selection and set-up for acquisition and engagement of key contacts.
SCALE 2021 Marketing Highlights
- Launched SCALE Healthcare Marketing and celebrated six months of growth.
- Built a world-class subject matter expert team.
- Working with 13+ provider group clients, providing marketing assessments that lead to real action and results.
SCALE Marketing is celebrating its six-month anniversary this month! Since inception, we have engaged 12 multi-location provider platforms across 8 specialty areas supported by 7 private equity sponsors. Many of these relationships started with our signature Strategy Marketing Assessment and have led to ongoing support in digital marketing, brand strategy, or general marketing management.
After completing a strategic marketing assessment, SCALE Marketing is acting as the CMO for one of the nation’s largest foot and ankle specialty platforms. As part of this engagement, we are managing the third-party marketing service providers, hiring and directing internal marketing resources, integrating recent platform acquisitions, and developing the marketing growth plan for 2022.
SCALE Marketing completed two strategic marketing assessment and planning engagements this past month for multi-location provider platforms and is now helping these Clients execute on strategic recommendations. They have also engaged two additional clients including a second complete branding and website development project for a new specialty care platform.
After completing its first two engagements, SCALE Marketing is currently working on seven new client projects including two complete naming, branding, and website development projects for new specialty care platforms.
Roy Bejarano interviewed Cedric Tuck-Sherman, President of SCALE Marketing this month for our latest podcast. Listen to learn about the top 3 marketing challenges we hear from provider groups as it relates to their marketing efforts and how we help address those concerns.